5 Best SaaS Lead Management Tools

Are you looking for the best SaaS lead management tools to nurture the leads and customers perfectly? Leads are the goldmine for any business as they can yield you revenue when used appropriately. SaaS businesses usually provide trial versions of the product to acquire more leads. Choosing the best SaaS lead management tools can help you segment the leads properly for sure. Approach the segmented leads and turn them into paying customers instantly.


HubSpot is one of the best SaaS Lead Management Tools. It is a marketing automation tool that helps you to generate more revenue by managing your leads, improving your marketing and sales process, and measuring your success.

It has two versions: Hubspot CRM and Hubspot CMS. The CRM version helps marketers to manage their leads, while the CMS version helps content marketers to create digital content for their target audience.


Keap is a self-service platform that allows you to create and manage your own lead generation campaigns. It has a variety of features that include:

– Lead Scoring: Keap’s lead scoring algorithm assigns a score to each new lead based on the company’s criteria. This helps in prioritizing leads and assigning them to the right sales person or team.

– Lead Tracking: Keap tracks all your leads and provides you with reports on how they are performing.

– Automated Campaigns: With automated campaigns, you can set up specific rules for how your campaign should behave based on the leads’ behaviour. You can set it up to send emails at certain intervals, change the content of emails, and more.

– Content Management System: Keap has an inbuilt CMS and more.


Marketo is a marketing automation software company that provides marketers with a single platform to create and execute campaigns across multiple channels. Marketo was founded in 2007 and is headquartered in San Mateo, California.

Marketo has been on the market for over 10 years now, which means they have had time to perfect their product. They have made sure that their product can grow with the needs of their customers by adding new features like CRM, email marketing and analytics. Marketo also offers a free trial for potential customers to test out their service before committing to it.


Pipedrive is a great SaaS lead management tool for small businesses and startups. It has features such as pipeline management, contact management, reporting, and sales forecasting.

Pipedrive is a SaaS-based CRM that can be used to manage your pipeline and contact information. Pipedrive offers a variety of integrations with other platforms such as Gmail, Google Drive, Dropbox, Salesforce, Zoho CRM and more.

Pipedrive offers three plans: Basic ($19/month), Plus ($99/month) and Pro ($199/month). The Basic plan includes unlimited pipelines, unlimited contacts and 10 reports per month while the Plus plan includes all the features of the basic plan plus additional features such as unlimited pipelines & contacts as well as 25 reports per month.


Prospect.io is a lead management tool that helps you manage your pipeline.

Prospect.io is a business intelligence and lead management tool that helps sales and marketing professionals to manage the entire prospecting process from start to finish. It offers a variety of features such as email tracking, lead scoring, and CRM integration so that you can grow your pipeline with ease. Prospects are automatically imported into the system, which means no more manual data entry or time-consuming research for leads.

You have reached the bottom of the 5 Best SaaS Lead Management Tools blog post. If you’ve got any interesting SaaS product that we missed here, just comment below.

Sathish Sundar
Sathish Sundar

Sathish is a SaaS Growth Hacker and a Professional Digital Marketer who loves unlocking the viral organic growth loop smartly. Affiliate Marketer when not at work.

Articles: 681

Leave a Reply

Your email address will not be published. Required fields are marked *